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Toto Wolff Set to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately five percent.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the company.

An official representative stated: "We will be making no comment on the matter. The governance of Mercedes F1 stays unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

This arrangement would represent a substantial rise in value of the Mercedes team after Ineos Group bought its stake for £208m in 2022.

This surge demonstrates the growth in market values of F1 teams recently due to the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and earned more than $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports movie to date.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left this season.

Their lead driver George Russell has won 2 of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

About the author

Debra Davis

Award-winning journalist with over 15 years covering UK media policy and digital transformation.

Media UK Today

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